Increasingly companies in global markets are competing through engineering. This module is designed to pursue the linkages between a company’s engineering strategy and its corporate strategy. The module equips participants with an overview of corporate strategy, and a more detailed understanding of engineering strategy. It prepares them for taking a strategic role within an engineering organisation.

  • Definition, nature and objectives of strategy.
  • Corporate strategy concepts, theories, models and tools of analysis.
  • Analysis of corporate strategy case studies.
  • Definition of engineering strategy.
  • Links between engineering strategy and company strategy.
  • Contribution of engineering strategy to business performance and competitive advantage.
  • Engineering strategy theories.
  • Framework for developing analysing engineering strategy.
  • Process choice.
  • Product profiling.
  • Engineering focus.
  • Engineering infrastructure.
  • Supporting methodology for the design of an engineering strategy.
  • Strategy implementation.
  • Strategy performance measurement.
  • Analysis of engineering strategy case studies.