Increasingly companies in global markets are competing through engineering. This module is designed to pursue the linkages between a company’s engineering strategy and its corporate strategy. The module equips participants with an overview of corporate strategy, and a more detailed understanding of engineering strategy. It prepares them for taking a strategic role within an engineering organisation.
- Definition, nature and objectives of strategy.
- Corporate strategy concepts, theories, models and tools of analysis.
- Analysis of corporate strategy case studies.
- Definition of engineering strategy.
- Links between engineering strategy and company strategy.
- Contribution of engineering strategy to business performance and competitive advantage.
- Engineering strategy theories.
- Framework for developing analysing engineering strategy.
- Process choice.
- Product profiling.
- Engineering focus.
- Engineering infrastructure.
- Supporting methodology for the design of an engineering strategy.
- Strategy implementation.
- Strategy performance measurement.
- Analysis of engineering strategy case studies.